Case Study for a Rapidly Growing Health Tech Startup
Case Study linked here! The purpose of this case study was to answer the following prompt’s objectives:
Audit & Evaluate
Assess the company’s current knowledge base for their core product (written in “very basic form”).
Identify structural, stylistic, and organizational gaps.
Content & Information Architecture
Review existing article mapping and categorization.
Provide recommendations to improve:
Current content quality
Organization of similar and overlapping topics
Discoverability and user experience/navigation
Proof of Execution
Share an example of a non-confidential internal knowledge base article I authored.
Documentation Process & Governance
Explain my framework for creating, reviewing, and maintaining accurate and up to date documentation
Note: This case study was for the third-round interview. After I presented it, I advanced to the final round and finished as the runner-up out of 400+ applicants for the Program Manager, Knowledge & Documentation Accessibility role.
My Approach & Presentation
Strategic Knowledge Base Audit
Conducted a structured content audit to evaluate voice, formatting consistency, taxonomy, and categorization.
Identified inconsistencies in tone, structural formatting, and misaligned article mapping.
Information Architecture Improvements
Proposed a revised organizational model to consolidate overlapping topics and improve content hierarchy.
Recommended standardized formatting patterns to increase clarity and scannability.
Writing Examples
Shared two internal help center articles I created and maintained at Simpli.fi to demonstrate applied documentation strategy.
Explained their impact on end users and cross-functional stakeholders.
Documentation Process Framework
Walked through my 5-step documentation process:
Stakeholder alignment & use-case discovery
Collaborating with SMEs: Workflow and feature mapping
Creating a structured draft
Technical reviews & publishing configurations
Post-publication governance
Long-term Documentation & Knowledge Base Governance
Reinforced documentation as a living system, emphasizing QA processes and ongoing content maintenance.